The Fat Boy
Year: 2024
Role: Designer, Illustrator
Who?
The Fat Boy is a Chennai Based brand who focuses on bringing Neapolitan style pizzas to the local audience. One of the pioneers in the city to introduce wood fired ovens and Neapolitan style pizzas. The brand is led by a husband-wife duo and fuelled by their passion for food and travel.
What they needed.
They Approached Digitingo for a menu redesign.
Our Solution
We chose an illustrated approach for the design, set against a parchment-textured background to create a rustic and artisanal feel. The headings were carefully hand-illustrated, combining custom fonts and bespoke illustrations crafted specifically for the menu. This unique blend of typography and artwork added character and charm, creating a cohesive design that not only captured the brand’s personality but also enhanced the tactile and visual experience for the audience. The parchment texture further reinforced the handcrafted, vintage aesthetic, making the menu a memorable part of the dining experience.
