Isak
Year: 2022
Role: Designer
Who?
Isak is a niche fragrance brand from Lucknow, rooted in centuries-old perfumery traditions. Specializing in handcrafted, artisanal scents, Isak brings together heritage and modernity, offering a luxurious olfactory experience. The brand gained recognition after appearing on Shark Tank India.
What they needed.
Despite its rich legacy, the brand faced challenges in translating this unique story to digital platforms, requiring a refreshed social media strategy to connect with a wider, more contemporary audience. They wanted to make their social media look very watercolour illustrations and luxury while also keeping an image and human based approach.
Our Solution
We made and adapted images and illustrations with royal Indian and Mughal painting and images while maintaining certain colour themes each month. The focus was on maintaining the traditional aspect off the brand while talking about the artisan nature of the brand. Focusing on pretty visuals and illustrations.
