Mathsya
Year: 2024
Role: Designer
Who?
What they needed.
Mathsya is a renowned Udupi restaurant in Chennai, known for its authentic South Indian vegetarian cuisine.
Despite its popularity, the restaurant faced challenges with engaging a wider audience on social media. Their grid was riddled with a mix of graphics and pictures without any sort of brand language or language. They needed a fresh approach to highlight thier offerings and connect with younger, digitally-savvy customers.
Our Solution
We wanted to present vibrant and cohesive showcase of its authentic Udupi cuisine, blending tradition with modern aesthetics. The use of earthy tones and warm lighting enhances the appeal, while carousel posts and Reels add dynamism to the grid, encouraging interaction. Overall, it creates a visually compelling narrative that boosts engagement and strengthens Mathsya’s online presence.
